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Reading Blogs

Why do people write blogs? Does anyone actually read others blogs? These are questions whose answers I have not been able to cook up!! I don't know of anyone who actually goes and reads someone else's blog without getting a mail or hearing about it from some other source. Is it because blogs usually don't feature in the usual search engine results? Some people are working on technologies that will help people get connected to blogs on similar subjects based on the tags & keywords that are used. Maybe then it will more interesting and rewarding for bloggers.
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